Trademark & Strat Com Regulation

Listen closely to the "Mad Men" clip below. Smart television based on facts that changed the course of advertising.

EXPLORE   This Wikipedia entry about Trademark Law.

READ   This short overview about regulation of advertising, PR and marketing: Advertising & First Amendment.

STUDY   The PowerPoint slides on Blackboard labeled Trademark.

STUDY   The PowerPoint slides on Blackboard labeled Ad Regulation.

TAKE   This Quiz 3. You'll have a week to complete it on Blackboard. HEADS UP: This is a big quiz. I've set the timer for 120 minutes (should be plenty).


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